Website Accessibility and ADA Compliance Summarized by Karben Marketing

Karben Marketing published an article on the official website discussing the importance of website accessibility in 2022.

Karben Marketing, the leading graphic design and Marketing Agency in Illinoispublished an article to explain the importance of Americans with Disabilities Act (ADA) compliance in launching and maintaining a higher quality website.

Karben Marketing – Chicago based digital marketing agency

The item Notes that the Americans with Disabilities Act of 1990 was introduced to protect the rights of disabled citizens. This law is not limited to making public places such as shopping malls and bus stops physically accessible. It also includes the rights of any person who uses digital technology to access and understand the information available on the World Wide Web, ie the Internet. In other words, all companies that serve the public must ensure that the information on their respective websites is accessible to all users, regardless of their disability.

This approach to website development helps the brand message reach a wider audience and allows the brand to target new audiences that are often neglected but still represent a significant number of consumers. People with various disabilities make up around 15% of the world’s population. That’s over a billion additional consumers who can access a brand’s content if the site is ADA compliant.

The Americans with Disabilities Act requires websites to consider four criteria during the website development process to address the most common disabilities among Internet users. These guidelines also help US citizens who have age-related disabilities. The Web Content Accessibility Guidelines (WCAG) provide the requirements for online compliance with ADA. The four criteria are:

PERCEPTABLE: Visitors must be able to understand the content present on the website.

OPERATIONAL: Visitors of all abilities or disabilities must be able to explore the site.

UNDERSTANDABLE: The website must have information and an interface that is presented in an understandable way.

ROBUST: Your website should be compatible with a variety of assistive technologies so that people with disabilities can access it.

For business owners who are new to web accessibility, the WCAG requirements can be a little confusing. The media experts from Karen Marketing tried to explain the requirements in the article on their website in a more understandable and understandable way.

Readers interested in learning more about ADA’s compliance with WCAG guidelines can visit the link below to read the article.

A quick overview of the advice from the Karben marketing experts:

  • Use of alt tags for ease of use for visually impaired consumers. Alt tags are necessary tools for websites that rely on images to get their message across.

  • Providing subtitles for video content is highly recommended for all brands that offer video content on websites. The captions can help hearing-impaired and visually-impaired consumers understand the brand message.

  • Finally, the correct use of headings is also highly recommended. This approach can help blind and partially sighted users to use screen readers effectively to understand and navigate the site.

About Karben Marketing

Karben Marketing is one of them leading digital marketing and graphic design agencies based in Naperville, IL. The company also offers some of the best search engine optimization services and many other digital marketing services that cater to businesses of all shapes and sizes. Karben Marketing has a growing team of creative professionals who are recognized as the best in the business. By hiring the best, the company is able to offer an unmatched, award-winning service that continues to deliver results, including more awards every year.



Karen Marketing

1515 Legacy Circle, Suite 3G Naperville, IL 60563


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Karen Marketing

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